By Dr. Sada Rumah
The rich cultural heritage of Northern Nigeria, with over 250 ethnic groups and a vast landmass, has the potential to drive and sustain the region’s development if properly harnessed.
This was the submission of Dr. Sada Salisu Rumah, the Danwairen Katsina, in a paper presented at the closing ceremony of the Arewa Fashion and Food Festival (AFFEST) 2025, held at the Lumana Centre, Kaduna.
Presenting his paper titled “The Unifying Potential of Culture in Northern Nigeria,” Dr. Rumah said the region is blessed with diverse traditions and a population exceeding 150 million people.
He noted that despite its cultural and ethnic diversity, Northern Nigeria remains united by shared values deeply rooted in its traditions and strengthened by enduring bonds across ethnic and religious communities.
According to him, the region continues to uphold its cultural values despite challenges posed by Western influence, urbanisation, globalisation, inadequate cultural documentation, the rise of social media, and economic hardship.
Dr. Rumah described the Arewa Fashion and Food Festival (AFFEST) as a “deliberate and patriotic initiative” by young Northerners who are seeking to balance modernisation with the preservation of traditional heritage.
He observed that, if properly developed and supported, the annual festival could open up vast economic opportunities through tourism, strengthen community ties, and project a positive image of Northern Nigeria both nationally and internationally.
In her welcome address, the Grand Patron of AFFEST, Barrister Bilqees Abdurrashid Shebby, said the festival was established in 2023 to reclaim the true story of Arewa and showcase the beauty, depth, and creativity of Northern Nigeria’s culture.
She explained that “AFFEST began as a movement of cultural reawakening, pride, and purpose,” adding that the 2025 edition focused on celebrating the colours, sounds, and cultural richness of the communities in Southern Kaduna.
The event also provided a platform for artisans, entrepreneurs, and cultural groups to showcase their talents, craftsmanship, and innovations.
Barrister Bilqees noted that the ultimate goal of AFFEST is to foster unity, understanding, and integration among Northern communities, emphasizing that the festival will continue to expand and inspire participation from all ethnic groups across the region.
“What AFFEST is celebrating in 2025 is not merely a cultural festival,” she said, “but a movement for cultural rebirth and renewal.”
Highlights of the festival included dance and musical performances by groups such as Matan Yabo and Tabs Cultural Troupe, as well as food exhibitions, art and craft displays, a fashion parade, and panel discussions on job creation, creativity, and youth empowerment.
